Kunal Kemmu’s second directorial outing Vibe had a better second day at the Indian box office after a muted start. According to trade reports, the heist comedy collected Rs 2.75 crore net across 2,979 shows on day two, pushing its India net total to Rs 4.45 crore and gross India collection to Rs 5.34 crore.
What the day-two growth means
The film opened at Rs 1.70 crore net, so the day-two number is a 61.8% jump. For a mid-budget Hindi comedy with a star-led review conversation but limited initial scale, that is the early sign distributors want: audiences are not rejecting the film outright, and the second-day curve is moving in the right direction.
It also puts Vibe ahead of Kareena Kapoor’s Daayra, which has collected Rs 2.60 crore net in India over two days. That comparison matters because both films are competing for the same metro and multiplex audience in the same weekend window.
Occupancy shows a night-led profile
The seat occupancy data says a lot about who is showing up. Vibe recorded an overall 21.92% occupancy on day two, but the curve was heavily weighted to late shows:
- Morning: 9.23%
- Afternoon: 22.15%
- Evening: 23.62%
- Night: 32.69%
That is a familiar pattern for a comedy aimed at young adults rather than family matinees. For exhibitors, it strengthens the case to protect evening and night inventory if the weekend trend continues. For media planners, it is also a reminder that audience flow is not uniform across the day, even when a film’s overall occupancy looks modest.
Critical response and the longer tail
Reviews have been favourable but not unqualified. Moneycontrol’s review praised the first-half humour and the on-screen chemistry between Kemmu and Sparsh Shrivastava, while noting the film’s later turn into a more action-driven register. The tonal switch, according to the review, creates a “sudden” shift that could shape word-of-mouth.
That is the number to watch next. If the second-day momentum carries into Sunday and Monday’s hold is reasonable, Vibe can build a respectable lifetime on the strength of its first hour and its cast. If the second-half response leaks into audience conversations, the weekend peak may be sharper.
Why this is more than a box-office story
Vibe is produced by Kunal Kemmu and Chirag Nihalani under the Drongo Films banner, in collaboration with Amazon MGM Studios. For streaming and film-business followers, that studio link matters. A theatrical performance followed by an Amazon Prime Video window is now a standard part of the economics, and a 61.8% day-two jump gives the title a stronger positioning when it eventually reaches post-theatrical conversations.
Keep an eye on Sunday and Monday numbers. The real test for Vibe is whether it can move from a “night-show film” to a broader weekend proposition.
Source: Moneycontrol
