Ramayana – Part I is walking into its second Friday with a meaningful ticket base already locked. The Nitesh Tiwari-directed epic has taken Rs. 13.76 crore nett in day-nine advance sales for Friday, November 13, across all languages and formats. A total of 4,39,183 tickets have been sold across 18,230 shows.
The number matters because the film is now past its extraordinary post-Diwali first-week run. Second-weekend holds are usually a tougher test than the opening frame: the initial festive rush is gone, and a film needs repeat viewing and fresh audiences to maintain velocity. Advance booking is an early, if partial, signal of that demand.
A language split breaks the usual order
Hindi remains the base. The Hindi version has collected approximately Rs. 10.13 crore nett, or 73.60% of Friday’s advance revenue. The surprise is the next layer.
- Hindi – Rs. 10.13 cr
- Malayalam – Rs. 1.18 cr
- Tamil – Rs. 0.90 cr
- Telugu – Rs. 0.79 cr
- Kannada – Rs. 0.77 cr
Malayalam has emerged as the second-highest advance-grossing language, ahead of Tamil, Telugu and Kannada. That is not the usual pattern: Kannada and Telugu have traditionally contributed more to Ramayana’s cumulative collections. The shift suggests a different type of advance demand is kicking in as the second weekend begins.
One day is not a trend, but for distribution teams it is a usable trigger. A language over-indexing in pre-sales can justify quick changes in show counts, screen formats or local marketing spend before the weekend matures.
3D still drives the premium end
All 3D formats together have generated roughly Rs. 10 crore nett, or 72.69% of Friday’s advance revenue. Non-3D formats account for Rs. 3.76 crore, or 27.31%. Standard 3D leads with Rs. 7.53 crore, followed by standard 2D at Rs. 3.69 crore and IMAX 3D at Rs. 1.97 crore.
The format skew is a reminder that Ramayana is being treated as a theatrical spectacle. Premium formats are not just additive; they are the core of the advance-booking base. For exhibitors, that means capacity in standard 3D and IMAX remains the most direct way to convert demand into higher ticket value.
What to do with this number
For media planners and entertainment marketers, the actionable layer is language-level pre-sales, not just the headline total. If Malayalam continues to over-index across the weekend, it may alter where promotional weight should sit for the film’s next leg. If it reverts, it is a scheduling artefact rather than a demand shift.
The second-weekend hold is the line to watch. A strong Friday base gives Ramayana headroom, but the full weekend trend will show whether this is a sustainable hold or a front-loaded bump.
Source: bollywoodHungama.com
