ScreenShare—a weekly tracker from Screen Engine and TheWrap—measures the entertainment titles consumers are talking about before ticket windows close and ratings arrive. For the week of Sept. 26-Oct. 2, NFL Football led with 4.7% of tracked entertainment mentions.
In a fragmented market, a 4.7% share is notable. It means football is both a viewing habit and a default conversation topic, which makes it a reliable advertising environment while film and streaming titles cycle in and out.
Momentum under the top line
Second place went to Grand Theft Auto VI at 4.5%, but it recorded the week’s steepest decline. With its Nov. 19 launch still seven weeks out, the drop suggests launch chatter has cooled.
Avengers: Doomsday climbed to third at 4.4%, the largest increase of the week. The jump lined up with the Sept. 25 re-release of Avengers: Endgame, which adds four minutes of footage tied to the December film. The takeaway: re-releases are not just box office events; they are marketing engines.
Spider-Man: Brand New Day followed at 3.8%, and Resident Evil held fifth at 3% during its theatrical run.
Release windows bring new names in
Verity entered the chart in sixth at 2% just before its Oct. 2 theatrical debut, a Colleen Hoover adaptation starring Anne Hathaway, Dakota Johnson and Josh Hartnett. The Odyssey slipped to seventh at 1.8%.
FX’s American Horror Story landed eighth at 1.6% as its thirteenth season rolled out after a Sept. 24 three-episode premiere. Toy Story 5 returned at 1.6% after arriving on Disney+ on Sept. 23, and Prime Video’s Reacher held its spot at 1.6%.
What media planners should do with this
Weekly attention charts are an early demand signal, not a final result. A rising title like Avengers: Doomsday tells buyers where contextual adjacency is becoming more valuable. A declining title like Grand Theft Auto VI is a prompt to evaluate whether pre-launch investment is still priced for its earlier heat.
- Fastest movers: Avengers: Doomsday gained the most; GTA VI fell the hardest.
- New entries: Verity and American Horror Story rode opening-week catalysts.
- Holding steady: Reacher and Toy Story 5 both sat at 1.6%.
The full chart is available on TheWrap’s WrapPRO Data & Analysis hub, but the takeaway is clear: don’t wait for box office or ratings to measure demand. Share-of-mention shifts show you where attention is moving, and that is a signal you can act on this week.
Source: TheWrap
