Mookuthi Amman 2 entered week two with a soft number. Day 7 added ₹75 lakh net across 1,417 shows, a 25% drop from Day 6’s ₹1 crore, per Sacnilk estimates. India net now stands at ₹17.93 crore, with gross at ₹20.72 crore.
One state is doing the work
Tamil shows contributed ₹65 lakh from 1,258 shows—86.7% of the day. Telugu added ₹10 lakh from 159 shows. State-wise, Tamil Nadu brought in ₹65 lakh, AP/Telangana ₹13 lakh and Karnataka ₹4 lakh.
That split matters because this was designed as a multilingual release. For distributors, the film is increasingly behaving like a single-territory play.
Show count is still wide, demand is not
The Day 7 average was ₹5,293 per show. All-day occupancy for Tamil 2D was 17.3%, with evening shows peaking at 19.2%. At those levels, the 1,417-show footprint is producing a lot of empty seats.
For media planners, per-show yield is the number to track here—not just total collections. A film can add screens and still lose revenue efficiency if occupancy stays under 20%.
- Day 7 all-India net: ₹75 lakh
- India net so far: ₹17.93 crore
- India gross so far: ₹20.72 crore
- Average occupancy: 17.3%; evening Tamil 2D peak: 19.2%
- Day 8 advance: 25,854 tickets across 757 shows, ₹34.66 lakh gross
Early Day 8 bookings, tracked as of 11 pm on 12 November, stood at 25,854 tickets across 757 shows, worth ₹34.66 lakh gross. That is a modest signal, and it suggests the week-two hold depends on trimming shows or converting evening slots rather than expecting Telugu markets to suddenly expand.
Watch for distributors to adjust show counts if occupancy does not improve over the weekend.
Source: Sacnilk
