The weekly ScreenShare chart from Screen Engine and TheWrap tracks what consumers are actually talking about, not what a studio campaign is spending to make them talk.
GTA VI holds the top spot before launch
For Oct. 17-23, Grand Theft Auto VI led entertainment mentions with 5.3%, as its Nov. 19 release moved under a month away. Avengers: Doomsday followed at 4.4%, up on the prior week, with Marvel’s Dec. 18 release building. NFL Football took third at 3.4%, a steady reminder that live sports remains a conversation engine.
Two newcomers enter, two return
The week’s movement came mostly from release timing. Crystal Lake entered the chart in fourth at 2.8% after all eight episodes of the A24-produced Friday the 13th prequel hit Peacock on Oct. 15. The Hunger Games: Sunrise on the Reaping entered at 1.7% as the sixth film in the franchise builds toward its Nov. 20 release.
Street Fighter climbed to sixth at 2% after Legendary’s adaptation of the Capcom game opened No. 1 domestically. Practical Magic 2 returned to the chart at 1.7% after its Oct. 13 digital release, and Resident Evil rounded out the top 10 at 1.6% as its theatrical run heads into a Nov. 3 digital debut.
Here is the week’s momentum, at a glance:
- Grand Theft Auto VI: 5.3% — top spot, Nov. 19 launch
- Avengers: Doomsday: 4.4% — second, up week over week
- NFL Football: 3.4% — third, regular season
- Crystal Lake: 2.8% — new entry, full Peacock drop
- Spider-Man: Brand New Day: 2.4% — fifth
- Street Fighter: 2% — sixth after No. 1 opening
- Sunrise on the Reaping: 1.7% — new entry ahead of Nov. 20
- Practical Magic 2: 1.7% — return after digital release
- Resident Evil: 1.6% — holds before digital debut
Why this matters for planners
Share of mentions is a leading demand indicator, not a box office or streaming number. It shows which titles are earning unaided attention before consumers actually transact. For media planners, the chart is most useful as a flighting signal: when mention volume jumps because a full season drops, the attention window is short and immediate; when it builds weeks ahead of a release, there is more runway for upper-funnel campaigns.
That distinction is visible in the top two. GTA VI’s 5.3% comes a month ahead of launch, giving non-endemic brands a wider adjacency window. Crystal Lake’s 2.8% came after a binge premiere, so its spike is more likely to be compressed and may fade faster than a theatrical build.
The chart also offers a benchmark. NFL Football at 3.4% shows the persistent attention floor that scripted and film titles are competing against. If a title is not clearing that baseline in the two weeks around launch, its campaign may need a stronger hook rather than more frequency.
For the next month, watch whether Crystal Lake holds or fades, and whether Spider-Man: Brand New Day moves up as its own marketing cycle intensifies.
Source: TheWrap
