Globo has licensed its Globoplay original ‘Blood Red – Under the Moonlight’ to the BBC. The teen werewolf-vampire love triangle thriller will run on BBC iPlayer and BBC Three, giving the Brazilian streaming service its first original-series sale to the British public broadcaster.
The deal
The half-hour coming-of-age thriller was created and written by Claudia Sardinha and Rosane Swartman, and was shot in the forest hills of southeast Minas Gerais. Globo is positioning the show as proof that universal genre tropes can be anchored in Brazilian landscapes and lore, including the region’s maned wolves.
For Globo’s streaming ambitions, the BBC placement is more than a territory sale. The BBC’s acquisitions track record in non-English-language fiction, from the Nordic Noir wave onward, makes it a demanding benchmark.
Why the BBC buy matters
Angela Colla, a Globo executive, framed the deal around audience understanding rather than content volume. ‘The BBC acquisition is another example of how understanding audiences helps stories travel further,’ she said. Colla added that Globo’s work does not stop at delivery: the team shares performance data, insights and launch-strategy support with partners after a title lands.
That language matters for buyers and format teams. It reframes a licensing announcement as an ongoing performance relationship, not a one-time handoff.
The format pipeline
The BBC deal anchored a wider Mipcom 2026 showcase that also covered Globo’s remake and partnership activity:
- Portugal: SIC is adapting ‘Brazil Avenue,’ following its earlier local version of Globo’s ‘Pages of Life.’
- Turkey: Ay Yapım extended its ‘Brazil Avenue’ relationship into a three-format deal, including ‘The Life She Built,’ which adapts Globo’s ‘Looks & Essence.’ The first adaptation, ‘Leyla,’ has sold to more than 100 countries and landed an International Emmy nomination.
- Greece: Alpha TV and Primavisione are adapting the Globoplay original ‘The Others,’ and the partners are also working on a local version of the telenovela ‘All the Flowers.’
Showcase highlights included ‘Anything Goes,’ a remake of a 1980s Globo hit that reached a 56% audience share at the death of its main villain, and ‘To Love Is to Care,’ which used an LED wall and a 140,000-square-foot artificial lake for a first-episode flood scene.
What comes next
Globo is preparing ‘Brazil Avenue 2,’ and the company will receive the 2026 Mipcom Recognition for SDG Impact award in partnership with the United Nations. Rodrigo Nascimento, Globo’s head of business development for EMEA, said the strongest formats travel because they identify a story’s emotional truths and reimagine them for a new audience, not because they stay the same.
For entertainment buyers, the practical signal is clear: a format is a starting point for local adaptation, not a finished product to be replicated.
Source: Variety
