Globo and Endemol Shine Brasil have agreed to jointly develop original non-scripted formats from Brazil, with an explicit dual aim: formats that work locally on Globo’s platforms and travel internationally through Banijay Entertainment’s production and distribution network. The partnership was announced ahead of Mipcom, the annual content market that runs Oct. 10-15.
Local scale, global route
Under the agreement, Globo holds priority rights to exploit the new formats on its own channels and platforms. Endemol Shine Brasil will lead international expansion through Banijay Entertainment, which operates more than 170 labels across 25 territories. That creates a deliberately simple structure: Globo owns the home market, Endemol Shine Brasil owns the rest of the world.
Built on a shared track record
The two companies are not starting from scratch. Their previous work includes some of Brazil’s most widely recognised unscripted franchises:
- Big Brother Brasil
- No Limite, the local version of Survivor
- The Masked Singer
- Dança dos Famosos
- The Wall
Globo says its content reaches more than 70 million people daily. Nani Freitas, CEO of Endemol Shine Brasil, said the partnership creates “a highly powerful environment for developing culture-defining entertainment,” with ambitions to connect audiences beyond Brazil.
From format buyer to format exporter
Amauri Soares, executive director of Globo Studios, framed the move as part of Globo’s effort to become “a hub for developing Brazilian intellectual properties with global reach.” For a market long associated with importing global formats, the deal is a structural shift: development starts with export potential built in, rather than being bolted on after a local hit works.
That ambition is also visible in Endemol Shine Brasil’s recent activity. In April, it worked with ReelShort on a Brazilian version of Married at First Sight and formed a partnership with A Fábrica to create vertical-format microdramas. Its original docu-reality series Underground City premiered on GNT and Globoplay and later aired on TV Globo’s Fantástico.
What buyers should watch
For streaming and TV buyers, the practical output is a pipeline of Brazilian-born formats with clearer rights: local exploitation stays with Globo, while international licensing funnels through one partner. The risk is execution: local strength does not automatically make a format global. The test will be whether the new IP can convert Brazil’s daily reach into formats that travel, rather than another batch of strong domestic shows.
Laurens Drillich, CEO of Banijay Latin America, noted that launching original programming is “no easy task,” but said the deal gives Endemol Shine Brasil a direct route with a major Brazilian player.
Source: Variety
