Peacock is moving one of Universal’s most recognisable film franchises into scripted television. A “Fast & Furious” series has been greenlit at the NBCUniversal streamer, with a premiere targeted for 2028 and almost no creative detail made public.
The project was first announced as being in development in May during NBCUniversal’s upfront presentation. The green light moves it one step closer, but the streamer still has not said which film characters, if any, will cross over.
What the order includes
Vin Diesel, who plays Dom Toretto and is an executive producer, framed the show as a long-running fan request. He told “The Tonight Show” host Jimmy Fallon, “We have realized that the fans have wanted more.” Diesel added that the timing felt right once Donna Langley began overseeing the franchise because it gave him confidence that the characters, international appeal and family identity would be protected in the TV space.
The pilot was written by showrunners and executive producers Mike Daniels and Wolfe Coleman. Diesel and Sam Vincent executive produce for One Race; Neal H. Moritz and Pavun Shetty for Original Film; and Jeff Kirschenbaum and Chris Morgan round out the producing team. Universal Television, a division of Universal Studio Group, is producing.
- Confirmed: a scripted series at Peacock with a 2028 target.
- Confirmed: Daniels and Coleman wrote the pilot, with Diesel among the executive producers.
- Not confirmed: plot, cast, and whether existing film characters appear.
- Film anchor: “Fast Forever,” the 12th film, opens March 17, 2028.
Why the timing matters
This is a franchise-IP play, not a volume play. Peacock gets a title with built-in global awareness, and the film side gives the franchise a second major moment in the same calendar year. Because Universal Television produces the series, the IP stays inside the NBCUniversal system.
For streamers, known film IP lowers the cost of explaining a show to audiences. But it also raises expectations. The Fast franchise is built on ensemble chemistry and practical action; a TV version has to justify a weekly or binge format the films never had to solve.
What media teams should watch
Media planners should treat March 17, 2028, as the film-side anchor and the TV series as a second window to extend the franchise’s 2028 campaign. Sponsorship and ad-supported placements around the series on Peacock will become trackable once a firm premiere date is set.
Until casting and plot points are confirmed, streaming buyers should keep plans flexible. Fan recognition is valuable, but it does not automatically convert film audiences into subscribers.
Source: TheWrap
