Paramount TV Studios owned September’s original streaming rankings, placing three of the top four titles in Nielsen’s monthly chart. The run was anchored by Reacher, which led all original streaming series with 4.6 billion minutes viewed during the Sept. 1-30 window.
The September leaderboard
Nielsen’s streaming content ratings, measured among viewers 2 and older, put the Prime Video action series well ahead of the field. Apple TV+’s Ted Lasso Season 4, produced by Warner Bros. TV, landed second with 3.6 billion minutes.
- Reacher, Prime Video: 4.6 billion minutes
- Ted Lasso Season 4, Apple TV+: 3.6 billion minutes
- Neagley, Prime Video: 3.3 billion minutes (tie)
- Lioness, Paramount+: 3.3 billion minutes (tie)
- Monster: Lizzie Borden, Netflix: 3.1 billion minutes
Neagley arrived as a full-season release on Prime Video on Sept. 16, so its 3.3 billion minutes were collected in roughly half the month. Lioness, on Paramount+, matched that total and gave Paramount TV Studios a second title in the top five alongside the Reacher universe.
What the sweep signals
For streaming buyers, the ranker is a reminder that total minutes favour binge drops and long-running franchises. Reacher, starring Alan Ritchson, and Neagley, starring Maria Sten, are both produced by Paramount TV Studios and Amazon MGM Studios, with Nick Santora as showrunner on Reacher and co-showrunner with Nicholas Wootton on Neagley. That direct lineage turns a hit into an expandable slate rather than a one-off.
Lioness, starring Zoe Saldaña, comes from Paramount TV Studios and 101 Studios, with Taylor Sheridan among the executive producers. Paramount TV Studios also has broadcast momentum: its CBS series Marshals opened its second season on Oct. 4 as the week’s No. 1 entertainment series across broadcast and streaming in live+7 multiplatform data.
What to do with the data
Media planners should treat minutes as a time-spent signal, not a reach number. A 4.6 billion-minute title may reflect a deep, binge-heavy audience, which is useful for retention and ad-tier inventory, but it does not by itself tell you how many different households tuned in. Compare release windows when reading the chart: Neagley had 15 days, while Reacher had the full month.
For marketers, the playbook is clear: when a franchise works, commission the adjacent story quickly and keep it in the same platform family. But don’t assume one studio’s sweep means a single buyer gets the audience; these titles sit across Prime Video and Paramount+.
Source: Variety
