Sidharth Malhotra and Tamannaah Bhatia’s folklore-fantasy film The Vvaan opened in cinemas on September 25, and the first returns are a modest start rather than a blockbuster signal. By 12 noon, early estimates put the film’s net collection at Rs 57.32 lakh from a broad release of 1,311 shows across 946 venues and 303 cities.
That works out to roughly Rs 4,370 per show, a narrow average that reflects a wide release rather than packed houses. Overall occupancy through the morning was 11.9 per cent, with the 9 am-to-noon slot at 12.1 per cent and the noon-to-4 pm band easing to 10.7 per cent.
The midday scorecard
- Maharashtra led states with Rs 13.04 lakh net at 12.3 per cent occupancy.
- NCR followed with Rs 10.81 lakh at 14.7 per cent, over-indexing on interest.
- Uttar Pradesh was third at Rs 6.36 lakh and 13.1 per cent occupancy.
- Mumbai led cities with Rs 6.94 lakh at 15.6 per cent; Delhi posted Rs 4.54 lakh at 15.1 per cent.
- Bengaluru added Rs 2.43 lakh and matched Mumbai’s 15.6 per cent occupancy.
National chains showed the same pattern: solid but not breakout early trade. PVR led with Rs 16.08 lakh at 20.3 per cent occupancy, INOX contributed Rs 12.52 lakh at 17.9 per cent, and Cinepolis added Rs 4.90 lakh at 16.0 per cent. The chain numbers sit well above the all-India morning occupancy, which suggests the early audience was concentrated in urban multiplexes.
Why the split matters
For media planners and entertainment marketers, the useful signal is not the headline gross but the geography and channel split. NCR’s occupancy is higher than Maharashtra’s even though its collection is lower, a sign the Delhi belt is responding more strongly to the film’s mythology-driven premise. Bengaluru’s occupancy matching Mumbai despite lower collections is a reminder that gross and demand are not the same thing; show count and average ticket price also move the number.
The 11.9 per cent morning figure is a starting point, not a verdict. Indian footfalls usually build after lunch, so evening and night shows will decide how the film’s opening day ultimately shapes up. Directed by Deepak Mishra and Arunabh Kumar, the film also features Sunil Grover, Maniesh Paul, Shweta Tiwari and Anup Soni.
Source: bollywoodHungama.com
