Prime Video has picked up Mírame Así, El Camino de Noa and will launch the 24-part romance series across Latin America on Oct. 9. In Argentina, the title will also reach free-to-air audiences through América TV. The deal positions the show as a dual-window launch: a subscription streaming premiere with a broadcast layer in its home market.
A fanbase-led package
The series stars Noa Kirel and Agustin Bernasconi. Kirel, an Israeli pop singer and former Eurovision finalist, plays Noa, who arrives in Argentina and becomes involved with Bernasconi’s character, a musician recovering from a breakup. The cast also includes El Purre Gimenez, Kevsho, Caro Domenech, Agustina Benavides, Bianca Spinello, Mica Suárez, Jerónimo Bosia and Manuel Ramos.
- Noa Kirel: 1.8 million Instagram followers, 1.6 million TikTok followers
- Agustin Bernasconi: 9 million Instagram followers, 3 million TikTok likes
- Ensemble social reach: more than 20 million followers
Why buyers are watching
For streaming platforms, a cast with a built-in social audience lowers discovery costs. Sipur Studios CEO Emilio Schenker framed the pitch around “a steamy love triangle, irresistible chemistry, original music” and a young cast with “tens of millions of followers around the world.” Sipur, chaired by Shari Redstone, is handling global sales, so territories outside the initial Latin America footprint remain open for acquisition.
The creative team also leans into a music-driven YA playbook: Mauro Scandolari directed, Loishka wrote nine original songs, and the series includes a cover of Paulina Rubio’s “Ni Una Sola Palabra.” Patricia Maldonado created the series; Mili Roque Pitt and Alejandro Cacetta serve as showrunners. Producers are Yair Dori, Sipur, Fam Contenidos and Swap.
The Argentina broadcast window is the part media planners should track. A free-to-air partner can expand reach beyond Prime Video’s subscriber base, while the streamer captures intent and viewing data. That structure can turn a regional romance into a broader test for fanbase-led, music-heavy scripted formats in Latin America.
Source: Variety
