The Fast & Furious franchise is moving from theatrical weekends to the streaming slate. Peacock has formally ordered a TV series based on the long-running film property and is targeting a 2028 premiere.
The order turns a development tease into a real programming asset. Franchise star Vin Diesel announced the project at NBCUniversal’s upfronts in May, saying four shows were in the works. Peacock later clarified that only one was actively being developed; that project is now greenlit.
Creative team in place
Mike Daniels and Wolfe Coleman will write the pilot and serve as showrunners. Daniels’ credits include Sons of Anarchy and NBC’s forthcoming Rockford Files remake; Coleman has worked on 911: Lone Star.
They will executive produce with Diesel and Sam Vincent of One Race, Neal H. Moritz and Pavun Shetty of Original Film, Jeff Kirschenbaum, and Chris Morgan. Moritz and Original Film also produce the Fast & Furious theatrical franchise.
Why 2028 is the number to watch
Peacock is aiming for a 2028 debut, putting the series alongside the next theatrical chapter, Fast Forever. That film is dated for March 17, 2028.
The timing matters because the franchise is already a proven revenue engine. The films have earned more than $7 billion at the worldwide box office across 11 movies and 25 years, with theme park attractions, video games and merchandise extending the IP further. NBCUniversal counts the franchise among its most valuable properties.
By scheduling the series around the movie, Peacock can run one audience conversation across theatrical and streaming, instead of paying to introduce the franchise twice.
What is still unknown
- The title, story details, casting and episode count have not been disclosed.
- The showrunners and executive producers are locked; the on-screen package is still being assembled.
- Peacock is separately developing The Chairman, an Eddie Murphy drama from Mad Men creator Matthew Weiner, which would be Murphy’s first continuing series role since leaving Saturday Night Live in 1984.
The media-planning read
For streamers and buyers, this is a long-lead franchise bet rather than a near-term campaign. The built-in Fast & Furious audience lowers the cost of awareness, while the 2028 date gives partners time to build sponsorships, content bundles and audience targeting around a known theatrical window.
The gap between Diesel’s four-show upfront tease and Peacock’s single confirmed project is also a useful discipline. A slate pitch creates headlines; a formal order is what can actually be scheduled, sold and marketed.
Source: The Hollywood Reporter
