Nani and Kayadu Lohar’s Telugu action film The Paradise added Rs 94 lakh in India net collections on October 7, a 1.1% improvement over the Rs 93 lakh it made a day earlier. The picture played 1,350 shows and drew 101,474 footfalls on Day 14, according to Sacnilk figures cited by The Times of India.
The hold pushed The Paradise to Rs 118.07 crore in India net collections and Rs 139.15 crore in India gross. With Rs 31.05 crore from overseas, its worldwide gross now stands at Rs 170.20 crore after two weeks.
Why a 1.1% bump matters more than it looks
A daily rise of about 1% is small in rupee terms, but the detail that matters is the show count: Day 14 ran 1,350 shows against 1,499 on Day 13. Yet occupancy moved from 18.4% to 20.0%. For distributors, that is the useful signal: the film is shedding weaker screens without losing its audience.
The mid-week pattern is steady rather than spiky:
- Day 9: Rs 2.80 crore, 1,547 shows, 32.8% occupancy
- Day 10: Rs 2.00 crore, 1,573 shows, 24.3% occupancy
- Day 11: Rs 2.10 crore, 1,581 shows, 27.4% occupancy
- Day 12: Rs 1.10 crore, 1,503 shows, 19.3% occupancy
- Day 13: Rs 0.93 crore, 1,499 shows, 18.4% occupancy
- Day 14: Rs 0.94 crore, 1,350 shows, 20.0% occupancy
Evening shows on Day 14 hit 20.2% occupancy, the strongest slot for the Telugu 2D version, while mornings were 16.2%, afternoons 17.0% and nights 17.0%.
Fahadh Faasil’s film keeps sliding
Don’t Trouble The Trouble collected Rs 28 lakh on October 7, down 15.2% from Rs 33 lakh on Day 5. It played just 640 shows on Day 6, a significant drop from the 1,224 shows it opened with on October 2.
Its six-day India net total is Rs 4.14 crore, with Rs 4.74 crore gross and 356,194 cumulative footfalls. Day 6 recorded 28,961 footfalls; the day’s occupancy improved slightly to 15.0% despite the smaller collection, but the show count is shrinking faster than the audience is returning.
For media planners and entertainment marketers, The Paradise and Don’t Trouble The Trouble are a clean split test in second-stage theatrical demand: one title is holding per-show occupancy at a reduced screen base, the other is losing both shows and rupees. When show counts swing this sharply, track occupancy per show rather than the daily rupee total alone. A lower daily gross is not a demand collapse if occupancy holds or rises on fewer screens.
Source: The Times of India
