Mirzapur The Movie added Rs 5.00 crore net in India on its third Sunday, pushing the franchise film past Rs 300 crore in worldwide gross. The day-17 figure rose 11.1% from Saturday’s Rs 4.50 crore, as the Pankaj Tripathi-led crime drama continued to convert its core audience in week three.
Third weekend builds day over day
After a first week of Rs 148.45 crore and a second week of Rs 55.00 crore, the theatrical run is now in its long-tail phase. The third weekend, however, moved in the right direction.
- Day 15 (Friday, September 18): Rs 2.75 crore net from 4,112 shows; 17% occupancy
- Day 16 (Saturday, September 19): Rs 4.50 crore net from 4,345 shows; 23% occupancy
- Day 17 (Sunday, September 20): Rs 5.00 crore net from 4,402 shows; 26% occupancy
Show counts also rose from 4,112 to 4,402 across the weekend, suggesting exhibitors responded to the Saturday uptick. After 17 days, India net collection stands at Rs 215.70 crore and India gross at Rs 256.84 crore.
Overseas pushes the worldwide total past Rs 300 crore
The overseas contribution remains smaller but useful. Day 17 added Rs 0.75 crore overseas, taking cumulative overseas gross to Rs 52.00 crore. Combined with India gross, the worldwide total is Rs 308.84 crore.
A rough calculation puts the domestic gross share near 83% of the worldwide number, reinforcing that this is primarily a local-language theatrical event with a modest but steady overseas tail.
Hindi 2D dayparts show where demand sits
The Hindi 2D version outperformed the all-format average with 32.80% occupancy. The time-band curve is the more useful signal: morning shows were soft at 13.08%, afternoon screenings reached 40.31%, evening shows led at 43.62%, and night shows settled at 28.31%.
For media planners, that concentration in afternoon and evening slots matters. It suggests spend and inventory aligned to prime weekend dayparts are more likely to reach engaged moviegoers than a flat schedule.
What to watch next
The film, led by Pankaj Tripathi with Ali Fazal, Divyenndu, Jitendra Kumar and Ravi Kishan, is built on the battle for control of Mirzapur. That familiar universe is still working for the theatrical version.
The next pointer for the trade is whether the Sunday bump translates into a steady weekday floor or the run returns to the lower levels seen earlier in the week.
Source: The Times of India



