Two Tamil films are sending different signals to buyers: a fourth-week hold for Soori’s Mandaadi and a three-day open for Vijay Sethupathi’s Baththa.
Soori’s action film added Rs 2.97 cr in India net on its 24th day, Saturday, October 3, a 115.2% jump over the Rs 1.38 cr it collected on day 23, according to Sacnilk data cited by The Times of India. The Saturday number came from 700 shows.
Cumulative India net now stands at Rs 99.92 cr, just under the Rs 100 cr India net mark. India gross is Rs 116.48 cr and overseas gross is Rs 17.70 cr, putting worldwide gross at Rs 134.18 cr. The India net figure gets the headline because the Rs 100 cr mark is an industry shorthand; buyers may care as much about worldwide gross as a measure of the full asset.
Why the fourth-week bump matters
Opening weekends can be shaped by release scale and marketing. A late-run jump is harder to buy. Day 23 to day 24 is a useful before-and-after test.
- Week 1: Rs 57.30 cr India net
- Week 2: Rs 26.00 cr
- Week 3: Rs 12.27 cr
Day 24 still drew 244,281 footfalls. Night shows recorded 54.64% occupancy, and the Tamil 2D version registered 51.44% overall. The title is still finding late-evening audiences, which strengthens its after-theatrical licensing story.
Baththa’s opening arc
Vijay Sethupathi’s Baththa opened on Thursday with Rs 1.50 cr, rose to Rs 2.70 cr on Friday and Rs 2.75 cr on Saturday. Its three-day India net is Rs 6.95 cr, with India gross at Rs 8.08 cr. Show counts moved from 1,337 on day 1 to 1,187 on day 2 and 1,222 on day 3.
Occupancy moved from 24% on day 1 to 47% on day 2 and 45% on day 3. The 1986 Madras story centres on a gangster whose routine is disrupted when a young boy traps him in a school restroom by accident; the encounter becomes a friendship.
The planning read
The two numbers sit at different ends of a film’s commercial life. Mandaadi is now a holdover asset; Baththa is still proving whether it can sustain its first-weekend climb. For media planners and streaming acquisition teams, late-run occupancy and footfalls are leading indicators of catalog value. A title that more than doubles its day 23 figure on day 24, and keeps night occupancy above 50%, should be priced as an after-theatrical asset rather than a one-weekend spike. On the new-title side, watch whether Baththa can hold its Friday-Saturday level into Monday; that will show whether its Rs 6.95 cr start is momentum or a front-loaded opening.
Source: The Times of India
