Fox has turned its Fox One streaming service into a wider acquisition funnel for the 2026-27 NFL season, adding a short free trial through Amazon Prime Channels and discounting a bundle with Fox Nation. The standard subscription remains $19.99 per month, but the offer gives sports households a low-risk way to test the service during a stretch that includes NFL, MLB playoffs and college football.
What the Fox One offer includes
The limited-time deal is a three-day free trial, positioned to cover a full weekend of sports and news rather than a single game. After the trial, the subscription renews at $19.99 per month unless the viewer cancels before the window ends. Fox is also pairing Fox One with Fox Nation, its on-demand news and talk service priced at $8.99 per month, at a saving of $3.99 per month for the combined plan.
Both the trial and the bundle are available through Amazon’s Prime Channels hub, and the Fox One offers require an Amazon Prime membership. Fox One itself carries the main Fox network plus Fox Sports, FS1, FS2, Fox Deportes, Fox News, Fox Business, Fox Weather and BTN, which translates into a broad live sports and news lineup.
Where else Fox One shows up
- Fubo: Fox One access is included with the Fubo Core package; the Pro plan starts at $63.99 for the first month, down from $68.99, with a five-day Fubo trial available.
- DirecTV: Subscribers can use their DirecTV credentials to log into the Fox One app; the cheapest Fox-sports route is the MyNews Genre Pack at $34.99 per month, and DirecTV has a five-day trial.
- Sling: Sling customers can sign in to Fox One with their Sling credentials; Sling has no free trial but pricing starts at $19.99 per month for access to FS1 and Fox in designated markets.
Why this matters for streaming buyers
For media planners and streaming marketers, Fox One’s move is a clear sports-led acquisition play. Instead of asking viewers to choose between the broadcast network and a direct-to-consumer app, Fox is pushing free and discounted entry points through third-party hubs where subscribers already have a billing relationship. That aggregator distribution lowers sign-up friction and lets the NFL and MLB calendar do the conversion work.
The three-day length is deliberate: it is enough for a weekend of live events but too short for most consumers to treat it as a long-term free ride. It also gives Fox a clean conversion window before the $19.99 monthly renewal kicks in.
The Fox Nation bundle is the retention and ARPU move. A $3.99 discount is modest, but it pushes a news and talk service onto sports households that might never buy it standalone. In an ad-supported streaming market looking for subscription revenue, that is a meaningful structural play.
What to watch
The key number to monitor is not the trial length but the conversion rate after the NFL weekend ends. If Fox can move a meaningful share of sports trialists into $19.99 subscribers, expect more rights holders to run similarly short windows around major franchises. If trialists churn after the playoffs, the bundle may be tested as the retention patch.
There is also a distribution lesson: Amazon Prime Channels, Fubo, DirecTV and Sling each let Fox One tap an existing subscriber base without paying for the same marketing reach on its own. That is likely more valuable than the sticker discount.
Source: Variety
