The third instalment of the Drishyam franchise is turning advance bookings into an opening-day story before a single review is in.
Where the early numbers stand
As of Tuesday at 1 PM, the Abhishek Pathak-directed Drishyam 3 had sold 1,02,000 tickets across the top national chains PVR Inox and Cinepolis, according to Bollywood Hungama. The pace is now pointed at the 3,00,000-ticket mark as release day approaches.
What makes the advance window notable is that demand is not only a national-chain event. Non-national circuits, including MovieMax and Rajhans, are also moving tickets at a strong pace.
An opening-day record is in reach
Every early metric is pointing to an opening day of around Rs 50 crore. For Ajay Devgn, that would be the biggest opening day of his career, ahead of his previous high, Singham Again.
The projection matters beyond the first day. Drishyam 3 is the follow-up to Drishyam 2, and the franchise has built strong equity. If audience and critical reports land favourably after opening, the film could become Devgn’s first domestic grosser to cross Rs 300 crore, then Rs 400 crore, and potentially Rs 500 crore.
Key advance-booking markers
- 1,02,000 tickets sold across PVR Inox and Cinepolis by Tuesday 1 PM
- 3,00,000 advance-ticket threshold now in sight
- Rs 50 crore opening-day projection
- Singham Again is the opening-day record under threat
How to read the signal
For distribution and marketing teams, the important signal is breadth. A strong national-chain number can come from a few urban pockets. When non-national chains are also selling rapidly, the film is showing the kind of wide demand that supports aggressive screen allocation and a bigger final-week marketing push.
Advance sales are effectively an early intent survey: audiences are committing money before reviews can alter the decision. That is franchise strength, not a guarantee of final legs. The opening ceiling of Rs 50 crore is real demand, but the long-run totals depend on what audiences say after the first shows.
The prudent read is to treat the advance window as a confirmed baseline, not as the final verdict. If the momentum continues and word-of-mouth holds, Drishyam 3 has the launchpad to rewrite Ajay Devgn’s domestic box-office ceiling.
Source: bollywoodHungama.com
