Netflix’s English TV chart has a new anchor. The Canadian monster mystery Below pulled 21.2 million views in its second week, holding the No. 1 spot and becoming the highest-viewed Canadian original title the platform has ever reported, according to TheWrap. That is up from a 17 million debut, a week-two climb that is rare in a list where most titles soften after launch.
The week in Netflix’s top 10
- Below: 21.2 million views in week two, a Canadian record.
- East of Eden: 6.2 million views at No. 2; 25.3 million views in its run so far.
- Instadocs: AI Gone Wild: 5.1 million views at No. 3.
- Tyson: 5.1 million views at No. 4.
- The Diplomat: 4.8 million views in four days at No. 5, even with Season 3’s debut.
- Love Is Blind: Boston: 3.6 million views at No. 6.
Week two is the sharper signal
For media planners and entertainment marketers, a show’s second-week movement is often more useful than its launch number. A premiere can be inflated by a marketing push; a week-two gain suggests viewers are carrying the title themselves. Below added 4.2 million views over its debut, which points to word of mouth and repeat sampling. Netflix’s public view metric divides hours watched by runtime, so the figure is the closest available proxy for audience size, not a household count.
The Diplomat and the unscripted engine
The Diplomat returned to 4.8 million views after four days, holding even with its Season 3 opening. For a high-cost awards title, that parity is the point: the core audience showed up immediately. Documentaries also stacked the chart, with Instadocs: AI Gone Wild and Tyson tied at 5.1 million views. Unscripted continues to be a low-cost way for Netflix to occupy multiple slots on the list.
The franchise effect beyond the app
The chart’s impact is not confined to Netflix. The Florence Pugh-led East of Eden has driven a 156% global increase in first-time listeners for the audiobook on Spotify, showing how a streaming hit can become a sampling engine for adjacent formats. On the film side, Animals climbed from 23.8 million opening views to 30.8 million, Tyler Perry’s Doing Life opened at 7.3 million, and five licensed Ice Age titles, released Oct. 4, filled the top 10. Catalog licensing is doing cheap chart work.
Why this chart lands with weight
The update arrives hours before Netflix reports third-quarter earnings, with a 6% workforce reduction and a content leadership shuffle that includes the exit of chief content officer Bela Bajaria. For buyers, the chart is not just a popularity score; it is a preview of the content story Netflix will take to Wall Street.
Source: TheWrap
