Banijay Entertainment and All3Media have moved from closing the deal to operating as one company. The merger closed on July 9, creating a production group with pro forma annual revenue of €7.4B ($8.5B), a scale the company says is larger than the BBC, and a catalogue that includes MasterChef, The Traitors, Peaky Blinders, Midsomer Murders and Big Brother.
Jane Turton, All3Media’s chief executive for 11 years, is staying as deputy CEO of the combined entity. Her job is to make the integration work ahead of MIPCOM.
The integration math
- €7.4B in pro forma annual revenue ($8.5B).
- 265,000+ hours of catalog.
- 170+ production companies.
- €50M ($57M) in planned cost savings.
Distribution is where duplication is heaviest. All3Media’s international sales chief Louise Pedersen and group COO Sara Geater exited in July; Rachel Job has been confirmed as EVP of Content at Banijay Rights, with Cathy Payne leading the unit.
What Turton wants to fix
Turton points to The Traitors as an example of what the merged company can do differently. “If All3 had been in Banijay at the time, we’d have had that going out – bang! – across 25 territories in a week on Wednesday. But we were selling it piecemeal,” she told Deadline.
That is the strategic argument: a combined owner can push a proven format into many markets quickly rather than negotiating territory by territory.
Why buyers should pay attention
Banijay Rights now controls a catalog of more than 265,000 hours. For context, BBC Studios holds around 45,000 hours and ITV Studios near 100,000 hours. Media planners and platforms may now face a single, larger counterparty for formats, finished tape and rights.
The first visible test is MIPCOM, where Banijay Rights will show content from the former All3Media International catalogue alongside Banijay titles. Turton says Payne is building a team that can “accommodate for people from both sides assembled in the roles in the right places.”
One company, two operating instincts
All3Media built its reputation with a “federal” model that kept production labels independent. Banijay has grown through a more geographic structure. Turton says the difference is overstated: “Can they develop and pitch, sell and produce the best shows, yes or no? That is the only criteria for success.”
For buyers, the practical signal is simpler: expect one rights owner, a bigger library, and faster global rollout of formats that work.
Source: Deadline
