A24 Doc’s $23.1M Cume Sets Up Clayface Weekend Test

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A24 doc hits $23.1M five-day cume before Clayface test

A three-hour documentary is now the most interesting story of the week. A24’s You Can See Everything won Wednesday with an estimated $2.3 million, pushing its five-day domestic cume to $23.1 million and setting up a genuine weekend fight against Warner Bros/DC’s Clayface.

Where the midweek numbers landed

The documentary, co-directed by Nathan Fielder and Lance Oppenheim, opened to $15.6 million and a No. 2 finish before stringing together midweek wins. Tuesday went to Street Fighter on discount tickets, $2.8 million to $2.6 million, but the A24 title regained the lead on Wednesday. Street Fighter is estimated at $1.7 million for Wednesday and $37.2 million domestically overall.

That sets up a split weekend: You Can See Everything expands to at least 2,600 theaters, while Clayface opens in about 3,400 locations after Thursday afternoon previews. Presales point to a $20 million-plus domestic start for Clayface, though some circuits see more and some see less.

Why the race is closer than screen count suggests

Clayface has premium formats, more screens and a bigger in-theater campaign. EntTelligence puts its average ticket price at $14.65 versus $12.88 for the documentary, and Deadline reports 34.1 million impressions against 2.3 million. But the documentary’s audience composition matters more. Couples make up 44% of its audience, a pattern that helped Obsession jump 39% in its second weekend after a $17.1 million opening. The older Borat comp also shows strong wide expansion: after a $26.4 million platform launch, it rose to $28.2 million in its wide break.

So the race is less about daily wins and more about Saturday holds. Clayface enters with a 75% certified fresh Rotten Tomatoes score, ahead of The Flash‘s 63% and Supergirl‘s 52%. The A24 title is riding demand from a headline-making pairing of Nathan Fielder and Elizabeth Holmes, and the presale map is splitting market by market.

The wider weekend slate

Beyond the top two, several distinct bets are playing out:

  • Wildwood: Laika’s stop-motion feature is looking at $12 million-$15 million from 2,718 theaters, with a 100% Rotten Tomatoes score.
  • Wicker: Black Bear’s Sundance pickup is booked at 1,471 locations and could hit $5 million with 95% certified fresh reviews.
  • Klara and the Sun: the Taika Waititi adaptation is platforming in 850-890 locations, currently at 27% on Rotten Tomatoes.
  • A Talent for Murder: Bleecker Street’s thriller has 84% fresh from 32 reviews across 876 locations.

What to do with this

For media planners and distributors, the tactical read is clear: do not treat presales as final. A24 is still adding showtimes, and advance sales can shift meaningfully within days. Watch Saturday’s hold and the couples turnout, because that is the segment that converted a high-single-digit projection into a $15.6 million opening.

If You Can See Everything holds near even with a DC title, the takeaway is not about star power but about audience intensity. A lower ticket price and a long runtime can still deliver if demand is concentrated and the release expands at the right moment.


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