Sony acquires A24’s awards pair after $50M Primetime run

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Sony acquires A24's awards pair after $50M Primetime run

Sony Pictures Worldwide Acquisitions has bought international rights to two A24 awards season titles, extending a distribution relationship that has already produced a nine-figure worldwide run.

What Sony acquired

You Can See Everything, the Elizabeth Holmes documentary directed by Nathan Fielder and Lance Oppenheim, will be handled by Sony in Germany and Austria, Latin America, Scandinavia, Greece, the Middle East, Israel, India, South Africa, South Korea and Southeast Asia. The film opened in North America this weekend with one of the strongest limited-release starts of the century and the biggest documentary opening in more than 20 years. It has also posted high scores on Letterboxd, Rotten Tomatoes and Metacritic.

Sony separately acquired Primetime, directed by Lance Oppenheim, for the Middle East, Indonesia, Israel, Singapore, Switzerland, South Korea, South Africa, Thailand and Vietnam. Robert Pattinson stars as Chris Hansen, the Dateline NBC journalist behind To Catch a Predator. The drama has grossed more than $50 million to date and is still in release in North America and select international markets. Sony plans theatrical releases across the new territories.

Why the deal matters

Sony is not buying quiet library titles. It is acquiring finished films that arrive with commercial and awards momentum: a documentary with a record-level debut and a Venice drama with a $50 million box-office base. The territory list concentrates on fast-growing Asian markets and the Middle East, while also covering Latin America and Scandinavia for the documentary. That gives Sony a broad slate of release windows and local marketing angles across some of the most active theatrical markets outside North America.

The arrangement also repeats a formula that worked with A24 before. Sony’s international release of Materialists earned more than $70 million for the studio and helped push that film past $100 million worldwide. For media planners and entertainment marketers, the new deal is a reminder that festival heat and a true-crime hook can still convert into international licensing value, even in a market that often leans toward streaming-first releases.

What to watch

  • Planned theatrical releases: Primetime is already set for cinemas in Sony’s newly acquired territories, including South Korea, Southeast Asia and the Middle East.
  • The documentary’s international path: India, Latin America and Scandinavia are now part of the rights footprint after You Can See Everything‘s strong North American opening.
  • A24-Sony economics: Watch whether the two titles can approach the $70 million international benchmark set by Materialists.

The deal was negotiated by Joe Matukewicz, President of Sony Pictures Worldwide Acquisitions; Virginia Longmuir, EVP Business Affairs; and Elan Kovo, VP Business Development & FP&A.

Source: Deadline


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