Kunal Kemmu’s heist comedy Vibe added ₹2.5 crore on Saturday at the domestic box office, according to Sacnilk figures cited by Hindustan Times. After a ₹1.70 crore opening on Friday, the two-day net total now stands at ₹4.2 crore.
The second-day number is the first real signal
Friday openings can be noisy for a film of this scale; Saturday movement is where early audience response starts to show. Vibe rose about 47% from day one to day two, a better read than a flat or negative second day.
The film pairs Kunal Kemmu and Preity Zinta with Sparsh Shrivastava and Vanshika Dhir. The premise is simple: two characters with no training or espionage experience are pulled into a high-stakes mission, and their only reference points are the pop-culture spies they know. Kemmu said the film is not a spoof or parody, describing the situation as over-the-top but logical rather than farcical.
Benchmarking against Madgaon Express
Kemmu’s directorial debut Madgaon Express opened at ₹1.50 crore to ₹1.63 crore, per a press release. Vibe edged past that with ₹1.70 crore on day one. But the absolute numbers remain small; for this film, profitability will depend on controlled costs and a streaming or satellite tail more than on a mass theatrical breakout.
- Day one: ₹1.70 crore net.
- Day two: ₹2.5 crore net, up about 47% over Friday.
- Two-day total: ₹4.2 crore net.
Why Amazon MGM Studios is a signal
The film is produced by Kunal Kemmu and Chirag Nihalani under Drongo Films in association with Amazon MGM Studios. For entertainment buyers, that credit matters: a global studio attached to a modest theatrical title often changes the recovery math because the title can have a clearer path to a streaming window. The report does not specify OTT rights or release timing, but the association is the kind of detail media planners should track when evaluating how a film’s total value is built across windows.
What this means for the business
For entertainment marketers, a small-film weekend curve is a lower-funnel signal. Growth on Saturday can justify incremental digital or in-theatre co-marketing, but it is not yet a case for broad media investment. The box office here is one piece of the value chain: theatrical credibility, word-of-mouth data and a streaming window are the full picture.
What to watch next
The key number is Sunday. If Vibe can hold at or above Saturday’s level, it will enter the week with momentum. If Saturday was mostly a result of good reviews and opening-day discovery, the weekday drop will reveal it quickly. For now, the data points to a small film finding a slightly wider audience rather than a breakout.
“It’s not a spoof, it’s not a parody of any film,” Kemmu said.
Source: Hindustan Times
