Demon Hunters, Mei-Juin Chen’s India-Taiwan action-comedy, will open in Netherlands cinemas on Oct. 29 through distributor LAX Entertainment. The run adds a fourth geography to a release that has already moved through Taiwan cinemas, Indian streaming platforms and U.S. digital stores.
Screens are set with Dutch exhibitors Pathé and Kinepolis. LAX chief Soeniel Sewnarain said the film stands out because it brings India and Taiwan together in a way that is ‘energetic, entertaining and accessible to an international audience.’
The cast includes Arjan Bajwa, JC Lin, Regina Lei, Jack Kao, Harry Chang and Jayanta Meetei. Cindy Shyu of Taiwan’s Light House Productions produced the film with Taiwanese government support; Gayathiri Guliani of India’s Kleos Entertainment Group came aboard as co-producer.
A four-stop release route
- Taiwan: theatrical via Vie Show Cinemas.
- India: streaming on JioHotstar and Prime Video.
- United States: digital on Apple TV, Amazon, YouTube and other services.
- Netherlands: theatrical from Oct. 29 via LAX Entertainment at Pathé and Kinepolis.
The sequence matters because it reverses the usual indie reflex. Many small titles chase one global sale; this one built its route market by market. A Taiwan theatrical release gave it a big-screen story. Indian streaming put it in front of a large audience with an appetite for Indian faces. U.S. digital widened access, and now a European theatrical window creates a fresh event. That is territory-by-territory distribution, not a single-platform play.
Why media planners should watch
The announcement does not include a Dutch box-office target or presales figure, so the immediate benchmark is exhibitor behaviour. If Pathé and Kinepolis add screens after opening weekend, that signals sustained demand. If the title stays on a handful of shows, it is a soft event. For entertainment marketers, the film is also a test of how a cross-cultural action-comedy travels beyond the two cultures in the room.
Shyu said the Netherlands run brings the film ‘back to the big screen in a new international market.’ Guliani added that stories rooted in one culture can find resonance in another when they are driven by universal entertainment values. That is the pitch behind the release, and the Dutch box office will be the next proof point.
What comes next
The news was shared on the sidelines of the Busan International Film Festival’s Asian Contents & Film Market, a sales setting rather than a consumer event. A Dutch opening is likely a stepping stone, not the endpoint. If the film holds screens, other European distributors may treat it as pre-qualified content. If it does not, the title’s future may stay digital-first.
Source: Variety
