Easy Tiger Productions, the Sydney-based producer behind Colin From Accounts, has hired Kathryn Power as its first head of kids. Power joins from Moonbug in Los Angeles, where she spent more than five years, most recently as head of creative at the company behind Cocomelon.
The appointment turns a one-off children’s commission into a formal vertical for the company.
From adult comedy to a kids bench
Power’s career has been built in preschool television. Before joining Moonbug as a creative executive in 2021, she worked in DreamWorks Animation Television’s preschool current series team. In a social media post, she laid out the brief: “Bring me your bold, funny, weird and wonderful ideas.”
Easy Tiger entered the kids space with Caper Crew, a live-action comedy for Australian pubcaster ABC that premiered last year. The show has since been picked up by Netflix in a global distribution deal with the Australian Children’s Television Foundation.
The premise is more con-artist caper than gentle preschool: two suburban siblings have their quiet lives upended when their glamorous con-artist grandmother arrives and teaches them the art of the grift so they can hunt for a priceless meteorite.
Why the hire matters
Easy Tiger is not simply making one kids show. It is building a slate under a leader who understands how globally distributed preschool IP works. Power arrives with direct knowledge of how Moonbug turns simple characters and songs into streaming hits. Easy Tiger has built its reputation on character-led adult comedy, and the kids unit is an attempt to blend those instincts.
- Moonbug’s playbook is character-first, repeatable IP that can travel across platforms and territories.
- Caper Crew gives Easy Tiger a Netflix proof point before the division is fully staffed.
- Creators now have a named buyer for comedy-forward kids and family concepts.
Easy Tiger, led by co-CEOs Ian Collie and Rob Gibson, has built a premium scripted brand with The Twelve, Scrublands, Territory, Rake and Jack Irish, along with unscripted work and the Disney film Saving Mr Banks. A dedicated kids head suggests children’s programming is now a growth lane, not an experiment.
The framework: proof point, then specialist
The sequencing is notable. Easy Tiger launched a kids title, secured a global streamer, and then hired a specialist to grow the category. That is a lower-risk way to enter a new genre: prove demand with one show, then invest in leadership and a slate.
For creators, the specific brief matters. Power is asking for ideas that are bold, funny and strange rather than interchangeable educational fare. Writers and producers should pitch concepts that combine Easy Tiger’s comedy instincts with Moonbug’s franchise discipline.
For streamers and buyers, the next metric to watch is whether Easy Tiger can move from a single acquisition to a returning franchise or multi-title deal. One deal does not make a slate, but a specialist hire is the clearest leading indicator yet. That makes it a story to track for anyone planning family content budgets and acquisition slates.
Source: C21media
