Prime Video is taking one of Hollywood’s most durable sci-fi properties back to the well. At New York Comic-Con on Saturday, the streamer released key art and a new trailer for Blade Runner 2099, confirming the full eight-episode limited series will hit the platform on Nov. 25.
The reveal lands nearly 45 years after Ridley Scott’s original Blade Runner premiered in 1982, and nearly a decade after Blade Runner 2049 refreshed the property in 2017.
The show is created by Silka Luisa and produced by Amazon MGM Studios and Alcon Television Group. It picks up 50 years after the events of Blade Runner 2049, in a Los Angeles rebuilt by forces other than humanity.
What the trailer sets up
Hunter Schafer stars as Cora, a fugitive who decides her final move is to assume the one role that might protect her: a Blade Runner. Michelle Yeoh plays Olwen, a Replicant with only days left, who is forced to partner with Cora. The case they chase gives Prime Video a high-stakes premise that leans on the franchise’s core tension between human and machine.
The cast also includes Dimitri Abold, Lewis Gribben, Matthew Needham, Katelyn Rose Downey, Daniel Rigby, Johnny Harris, Amy Lennox, Sheila Atim, Tom Burke and Maurizio Lombardi. Ridley Scott is among the executive producers; Jonathan van Tulleken directed the first two episodes.
Why the release strategy matters
Prime Video is making a clear bet: this is a binge event, not a weekly conversation. Dropping all eight episodes on Nov. 25 means the platform will likely optimize for sign-ups and weekend completion, not sustained social chatter.
- Franchise recall: The original Blade Runner opened in 1982, and Blade Runner 2049 followed in 2017. Prime Video is using four decades of brand equity to anchor its sci-fi slate.
- Star power: Schafer and Yeoh bring two distinct audience pools, younger genre fans and prestige-film viewers.
- Fan-event launch: The NYCC trailer and panel turn a streaming premiere into a press moment before the full drop.
What to watch
For media planners and entertainment marketers, the series is a useful test of whether legacy sci-fi franchise IP can drive subscriber acquisition when the release is compressed into one weekend. The relevant metrics will be opening-weekend completion rates, search lift after the trailer, and whether Prime Video pairs the drop with ad-supported inventory or retention offers.
Nostalgia is a hook, not a plan. The platforms that win with franchise reboots usually convert the fan event into a clear reason to subscribe now, and then follow with data-driven recommendations that keep the new viewer from churning after the finale.
Expect Prime Video to keep the campaign hot through New York Comic-Con and into the late-November window, where a full-season drop can capture holiday viewing time.
Source: Deadline
