ScreenShare, a data partnership between Screen Engine and TheWrap, tracks the Top 10 most-mentioned entertainment options each week and flags whether each title gained or lost momentum compared with the prior week. For the week of Sept. 5-11, the ranking shows a familiar pattern: a sports opener grabbed the top slot, while a strong theatrical title held onto second place.
Key moves in the Sept. 5-11 chart
- NFL Football led at 6.5% as the league opened its 107th season.
- Spider-Man: Brand New Day held second at 5.5% during a strong theatrical run.
- Grand Theft Auto VI fell to third at 4.5%, cooling after its late-August extended look.
- Avengers: Doomsday held fourth at 3.5% with tickets on sale for its December release.
- Practical Magic 2 rose to fifth at 2.6% as the sequel debuted theatrically.
The NFL’s lead is not a surprise: the Sept. 9 Kickoff Game, in which Seattle defeated New England, delivered the type of appointment-viewing moment that consistently pushes sports to the top of tracked entertainment conversation. But Spider-Man: Brand New Day’s 5.5% share is a useful signal that theatrical momentum can still create sustained conversation.
Grand Theft Auto VI slipped to 4.5% as interest cooled after Rockstar Games’ Aug. 27 extended look. The game launches Nov. 19, so the current decline may simply be the gap between a large content drop and release.
Mid-chart movement worth noting
Prime Video’s Reacher rose to 2.1% after the seventh of eight Season 4 episodes arrived Sept. 9; its finale and the full first season of spinoff Neagley land Sept. 16. Toy Story 5 edged up to 1.8% ahead of its Sept. 22 physical release and Sept. 23 Disney+ debut. The Odyssey also reached 1.8%, powered by its status as Universal’s highest-grossing release of all time.
Resident Evil entered the Top 10 at 1.6% as anticipation builds for Zach Cregger’s reboot, which premieres at Fantastic Fest on Sept. 17 and releases Sept. 18. Avengers Endgame: Encore rounded out the list at 1.5%, with tickets on sale for the Sept. 25 re-release that includes an exclusive look at Avengers: Doomsday on IMAX and Infinity Vision screens.
What media planners should do
The chart is a reminder that attention share is not just about the biggest title; it is about timing. Event-driven moments such as a season opener, a final-season episode or a festival premiere can lift a title quickly. For marketing teams, the actionable signal is to match paid spend and owned content to titles that are already moving up in organic mentions, not just the ones with the highest overall awareness.
Sports remains the most reliable attention anchor here, but the narrow gap between NFL and Spider-Man: Brand New Day shows that blockbuster films can still compete for the same conversation.
Source: TheWrap
