Two decades after ‘The Brothers Garcia’ introduced a Latino family on Nickelodeon, both that series and its sequel ‘The Garcias’ are moving to one streaming home. New Cadence Productions has licensed all episodes to Tubi, Fox’s free ad-supported platform, with the full library arriving in November.
What the deal covers
The agreement unites the original series and the 2022 sequel for the first time on a single free service.
- The Brothers Garcia: four seasons on Nickelodeon, from 2000 to 2003.
- The Garcias: 10-episode reunion sequel that ran in 2022.
- Availability: free, ad-supported streaming on Tubi from November.
Jeff Valdez, the comedian turned media entrepreneur who produced both shows and co-founded New Cadence Productions, framed the move as a removal of barriers. ‘Now a generation that grew up with The Brothers Garcia — and a generation discovering them for the first time — can find the whole family’s story in one place,’ he said.
Tubi’s global head of content acquisitions & partnerships, Samuel Harowitz, described the deal as ‘pairing beloved franchises with broad accessibility’ so longtime fans can revisit the show and new audiences can find it.
Why the numbers matter
The original live-action series aired four seasons on Nickelodeon from 2000 to 2003. ‘The Garcias’ reunited the cast for 10 episodes in 2022. That is a compact catalogue: four seasons plus a 10-episode sequel. But for Tubi, the value is not volume; it is continuity.
Putting both titles in one ad-supported place turns a dormant fan base into reach. For media planners and entertainment marketers, this is a clarity play: the audience can consume the entire franchise without switching subscriptions, and Tubi can monetise viewing through ads rather than paywalls.
The audience angle
The show has a specific legacy. Cast members Ada Maris and Carlos Lacamara played parents Sonia and Ray Garcia. Alvin Alvarez, Jeffrey Licon and Bobby Gonzalez played brothers Larry, Carlos and George. Vaneza Pitynski played Lorena, the family’s only daughter.
Valdez said the original ‘put a real Latino family on English-language television when a lot of people doubted the audience was there.’ That audience, he added, has grown and remains bigger than ever. For a free platform, that is an advertiser-friendly proposition: a known title, a defined family audience, and no subscription friction.
Our take
This is not a reboot or a new season. It is a library acquisition designed to feed an ad-supported catalogue. Streaming buyers should watch for more legacy franchises being bundled this way as platforms compete on depth and easy discovery, not only on fresh originals.
Source: Variety
