Taapsee Pannu’s action thriller Gandhari is doing something streaming titles rarely manage: its second week on Netflix was substantially bigger than its first. According to Netflix’s official Tudum data, the film pulled 9.6 million views in week two, making it the most-watched non-English film on the platform globally.
A rare week-two jump
The film premiered September 3 and opened with 5.9 million views, enough for No. 3 on the non-English film chart. In its second week, Gandhari climbed to No. 1 as views rose more than 60%.
Netflix’s published comparison shows that 9.6 million is the highest single-week viewership recorded by an Indian Netflix Original film, according to the company’s Tudum tracker.
How it stacks up
The second-week number pushes Gandhari past several Indian titles that had strong Netflix runs.
- Gandhari week 2: 9.6 million views, No. 1 globally
- Gandhari week 1: 5.9 million views, No. 3 globally
- Jaane Jaan week 2: 6.4 million views
- Dhurandhar week 2: 8.2 million views after a 7.6 million opening
- Darlings: Gandhari surpassed its first and second week totals
What to read from the curve
Most streaming films see their largest sample in week one, when the marketing push is fresh and title awareness peaks. A 60% lift in week two suggests the film is being pulled by something other than launch spend: global search, Netflix’s recommendation surface, press coverage, or audience-driven sharing.
For entertainment marketers, the signal is that an Indian action title with a recognized lead can still build rather than burn off. For programmers and buyers, the curve matters more than the opening number. A film that grows into its audience can be a stronger catalogue asset than one that opens high and drops fast.
The number is a views metric, not a hours-watched measure, so it should be read as a reach indicator rather than engagement depth. Still, the direction is the story: Gandhari is gaining momentum after launch, a pattern that should make it a reference point for how Indian originals are benchmarked on Netflix this year.
Source: bollywoodHungama.com
