After an opening weekend that looked promising, Jason Sanjay’s heist debut Sigma is now settling into the less forgiving part of its theatrical run. Wednesday’s number was not a collapse, but it confirmed a pattern: each weekday is shaving a little more demand off the board.
Day 6: Rs 71 lakh from 1,377 shows
The film collected Rs 71 lakh net across India on October 7, down 5.3% from Rs 75 lakh on Tuesday. Six-day India net stands at Rs 7.61 crore, with gross collections at Rs 8.65 crore. On Day 6, Sigma recorded 83,191 footfalls; cumulative footfalls have reached 768,322.
The daily track shows how typical the trajectory has been:
- Day 1 (Oct 2): Rs 2.35 crore; 1,813 shows; 31.1% occupancy
- Day 2 (Oct 3): Rs 1.50 crore; 1,802 shows; 22.6% occupancy
- Day 3 (Oct 4): Rs 1.50 crore; 1,753 shows; 23.6% occupancy
- Day 4 (Oct 5): Rs 80 lakh; 1,520 shows; 17.5% occupancy
- Day 5 (Oct 6): Rs 75 lakh; 1,439 shows; 17.5% occupancy
- Day 6 (Oct 7): Rs 71 lakh; 1,377 shows; Tamil 15.43%, Telugu 16.30% overall occupancy
The Telugu version is doing more of the work
Day 6’s language split matters more than the headline number. The Telugu version collected Rs 42 lakh net from 758 shows at 18.0% occupancy. The Tamil version earned Rs 29 lakh from 619 shows at 16.0% occupancy.
Within the Tamil release, evening was the weak point: 6.17% occupancy, against 18.17% in the morning and 13.25% at night. Telugu held a steadier band, with an overall occupancy of 16.30% and evening shows at 11.90%.
What the weekday curve tells us
For a debut film, the first weekday run is often more informative than the opening day. A 5.3% day-on-day drop is manageable by itself. The larger signal is show counts: from 1,813 on Day 1 to 1,377 on Day 6, a roughly 24% drop in available screenings.
For media planners and film marketers, that means the watchpoint is allocation, not verdict. If the Tamil evening audience stays below 7%, prime shows may shift quickly, even if the total collection looks respectable. The language split, with Telugu still contributing the larger share, is where the remaining demand is holding.
Source: The Times of India
