WildBrain has closed a fresh round of international licensing deals for its Peanuts slate, placing The Snoopy Show (39×22′), Snoopy in Space (24×8′) and Camp Snoopy (13×22′) with buyers across Europe, the Americas, Africa and Asia.
The new agreements extend the commercial life of three Apple TV+ originals well beyond their platform premieres. Produced by WildBrain and Peanuts, the titles now become library inventory for broadcasters, pay channels and streaming services — which is where the long-tail economics of kids’ content tend to sit.
Who bought what
The new deals split across three formats and four regions.
- Europe: RSI in Switzerland and Panda Kids in Portugal took all three seasons of The Snoopy Show and both seasons of Snoopy in Space; Panda Kids also added Camp Snoopy season one. Germany’s Leonine picked up home-entertainment rights to all three shows.
- Americas: Knowledge Kids in Canada and TV Azteca, reaching Mexico, Guatemala and Honduras, licensed The Snoopy Show S1-3, Snoopy in Space S1-2 and Camp Snoopy S1.
- Africa: MBC5 in Mauritius took the full three-show package, while Ludikids/A+Kids in sub-Saharan Africa acquired both seasons of Snoopy in Space.
- Asia: Sri Lanka’s TV Derana, ViuTVsix in Hong Kong and Macau, and Canal Macau in Macau and Guangdong took all three shows. Taiwan’s PTS picked up The Snoopy Show and Camp Snoopy. Boomerang in Thailand licensed The Snoopy Show S1, while Duronto TV in Bangladesh, Hakka TV in Taiwan and Youku in China took The Snoopy Show S1-3.
Why a franchise from the 1950s still travels
Peanuts remains one of the most recognisable animated franchises in the world, and family content carries lower acquisition risk than most genres. Broadcasters need safe, familiar titles to fill daytime and kids’ blocks, and nostalgia helps older-skewing linear channels hold attention without expensive local marketing.
For Apple TV+, the economics cut both ways. The platform gets the brand halo of original Peanuts programming, while WildBrain’s distribution engine monetises the same inventory in markets where Apple TV+ has less reach. It is a textbook secondary-window strategy: keep the platform premiere, then license the title into broadcast and home-entertainment windows without denting the core subscriber pitch.
The format mix does real work
The Snoopy Show and Camp Snoopy run as 22-minute half-hours, while Snoopy in Space sells as eight-minute shorts. That lets buyers place the brand in long-form schedules and short-form digital or interstitial breaks, widening the addressable market for one franchise without new production cost.
What to watch
WildBrain will shop the collection at MipJunior and Mipcom, which usually produces another tranche of territory deals. For media planners, the takeaway is that kids’ and family inventory remains a dependable cross-platform buy: the same IP can surface on premium streaming, free TV and licensed channels in different markets, often within the same media plan.
Source: C21media
