United Talent Agency has expanded its London-based creator practice with six new signings, led by Saturday Night Live UK cast member Al Nash and lifestyle creator Daniella Stockley, known as DaniBabes. The class brings nearly 5 million followers across Instagram and TikTok, and UTA says it will represent the group across digital media, brand partnerships and more.
On paper, this looks like a routine agency announcement. For buyers of creator inventory, it is a clear bet on cross-border talent: UK voices with enough format range to be packaged for brand work, broadcast, podcasts and unscripted television.
Who is in the class
- Al Nash — comedian, actor and writer known for sharp sketch characters, attracting millions of social views.
- Daniella Stockley (DaniBabes) — relationships, nightlife and travel content; she appears in Netflix’s upcoming reality show Outside.
- Britney De Villiers — fashion, beauty, motherhood, wellness and travel.
- Nimi Mehta — TV and sports broadcaster who posted her way into 2026 World Cup work with Adidas, ITV and FIFA.
- Grace Andrews — brand builder and speaker credited with helping scale The Diary of a CEO into a top podcast.
- Tara Keeney — founder of Look Who I Found, known for walk-and-talk interviews, including Oprah Winfrey.
Nash keeps separate managers: Underscore in the US and Intertalent in the UK for scripted and unscripted. That split shows UTA’s role here is not to own every vertical but to layer digital and brand representation on top of existing management.
Why this matters
UTA’s London-based Creator practice opened in 2023. It already represents names such as Gstaad Guy, Madeline Argy, Jack Edwards and others. The latest signings extend that roster into comedy, sport and entrepreneurship, three segments that are increasingly valuable for brand deals because they come with clear audience niches and multiple content formats.
UTA agents Ty Flynn and Beth Hatchett framed the group as a global proposition. “The creator economy has never been confined by borders,” they said. The agency also points to two decades of creator-economy representation as the infrastructure behind the push.
For media planners and entertainment marketers, the news suggests how major agencies are building talent pipelines. A creator such as Nash arrives with institutional comedy recognition from SNL UK, making him a lower-risk buy for US and international brands that need humour without having to explain a local meme. Mehta’s path—posting her way into World Cup jobs—shows the reverse: formats and live events want creators with built-in audience, not just presenters.
What to do with it
If you are planning creator-led campaigns, start looking for multi-hyphenates: talent with credits across two or more surfaces—podcast, social, broadcast or stage—rather than platform-only influencers. The agency movement is toward creators who can be booked across a single global deal, not repeatedly purchased market by market.
Source: The Hollywood Reporter
