Star Plus has put a name to its next primetime play: Dil Ki Bewafaiyaan. The romantic family drama, produced by Ektaa R Kapoor’s Balaji Telefilms, will pair Gaurav Khanna and Shraddha Arya on screen for the first time. A title-reveal promo is now out, but the channel is keeping the launch specifics close.
The reveal arrives after an earlier teaser that showed the two actors at the Balaji Telefilms office. That sequence is a classic two-step campaign: tease the casting, then name the title. No date, no time, no plot details—Star Plus is using the announcement window to build sampling intent before making any scheduling commitment.
Title is new; the faces are familiar
For the Hindi general entertainment audience, the casting is the de-risking move. Gaurav Khanna returns to daily fiction after Anupamaa, while Shraddha Arya steps back into a daily soap after her long run in Kundali Bhagya. Shraddha is working with Balaji Telefilms for a second time; Gaurav is collaborating with Ektaa R Kapoor for the first time.
Kapoor has made no secret of wanting this pairing. She said she has wanted to see the two actors “share the screen for a long time”, and described the show as a “new beginning” after Kyunki Saas Bhi Kabhi Bahu Thi 2.0 wrapped. That sentiment matters: the channel is trading on existing viewer equity rather than asking audiences to accept two unfamiliar leads.
The slot is the real story
Star Plus has not confirmed an official premiere date or time. The show is expected after Diwali, tentatively in the last week of November, and is reportedly being considered for the 9 pm band. In Hindi GEC planning, 9 pm is prime real estate, so attaching a title to that window is an intent statement—even before the slot is locked.
- Casting: Two leads with recent daily-soap equity, paired for the first time.
- Slot: 9 pm is under consideration, but not confirmed.
- Production: Filming has not begun; the Kyunki Saas Bhi Kabhi Bahu Thi 2.0 set is reportedly being revamped.
- Rollout: A puja has been held, and the title promo follows an earlier teaser.
What media planners should do
Treat Dil Ki Bewafaiyaan as a primetime intention, not a locked media plan. Until Star Plus confirms the date and slot, any budget tied to the 9 pm window should stay flexible. If the scheduling lands as reported, this becomes a test of whether two familiar faces can convert legacy soap audiences into a new appointment habit—and whether Balaji can keep launch costs down by reusing an existing set.
Source: bollywoodHungama.com
