Paramount+ is making its first move into Moonbug Entertainment’s preschool universe. Starting Nov. 1, the service will add more than 60 hours of kids programming under a non-exclusive licensing deal, covering series from the CoComelon and Blippi franchises as well as Meekah, Little Baby Bum and Little Angel.
What is joining and when
The rollout is split into two waves. Nov. 1 brings Blippi Season 1, CoComelon’s JJ’s Animal Time Season 1 and Little Angel. A second batch lands Dec. 15 with Blippi Season 2, CoComelon’s The Melon Patch Seasons 1 and 2, Little Baby Bum Universe and Meekah.
The deal spans Paramount+ platforms in the United States, Canada, the United Kingdom, Australia, Germany, France, Italy and Latin America.
Why a non-exclusive deal matters
Moonbug, part of Kevin Mayer and Tom Staggs’ Candle Media, has built a model around selling the same brands to multiple platforms. CoComelon’s JJ’s Animal Time and The Melon Patch already stream on Netflix and Disney+, while Blippi and Meekah are on Netflix, Hulu and Prime Video. Little Baby Bum and Little Angel also appear on Netflix, with Little Angel on Disney+.
For Paramount+, the value is library depth rather than exclusivity. Kids and family content is a retention play: parents tend to keep subscriptions active when there is enough familiar, repeatable programming to keep young viewers occupied. Adding 60-plus hours at once gives Paramount+ a stronger answer in a segment where churn can be heavily influenced by whether a household’s children have something to watch.
Nicolas Eglau, Moonbug’s managing director EMEA, APAC and global distribution, said the company sees Paramount+ as an ambitious partner and its brands as a natural complement to the platform’s kids slate.
The strategic read
This is not a winner-take-all exclusive. It is a cost-effective way for Paramount+ to expand its children’s slate without paying the premium usually attached to exclusive rights. The trade-off is that the same titles remain available elsewhere.
- More than 60 hours of proven preschool content arrives across eight markets.
- Two release waves, Nov. 1 and Dec. 15, stretch the announcement into a sustained content drumbeat.
- Non-exclusive rights mean the content can still be found on Netflix, Disney+, Hulu and Prime Video.
The next signal to watch is engagement: if these library titles over-perform on Paramount+ despite being widely available, it will strengthen the case that streaming services do not always need exclusivity to win family subscribers.
Source: Variety
