Prahaar Falls Rs 31.39 Cr Short of Reported Budget

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Prahaar Falls Rs 31.39 Cr Short of Reported Budget

Two weeks into its theatrical run, Prahaar – The Ujjwal Nikam Story has collected Rs 28.61 cr in worldwide gross. That leaves the Rajkummar Rao and Wamiqa Gabbi courtroom drama Rs 31.39 cr short of its reported Rs 60 cr production budget, as per trade figures cited by The Times of India.

The film also features Lalit Prabhakar, Jaideep Ahlawat and Sikandar Kher. It follows public prosecutor Ujjwal Nikam’s role in trials linked to the 1993 Bombay bombings and the 2008 Mumbai attacks.

The domestic net collection stands at Rs 21.57 cr. India gross is Rs 25.66 cr, while overseas markets have added just Rs 2.95 cr. In other words, the theatrical window has recovered less than half the reported cost after 14 days.

The day 14 math

On Thursday, October 29, the film earned Rs 28 lakh net in India from 1,156 shows. Day 14 occupancy was 9.69%, and the title recorded 14,697 admissions. Night shows were the strongest slot at 12.69%, while mornings managed only 3.62%.

Week two’s declining curve

The second week opened with Rs 60 lakh on Friday, October 23. It improved to Rs 1.15 cr on Saturday and Rs 1.20 cr on Sunday, then fell to Rs 45 lakh on both Monday and Tuesday. Wednesday added Rs 29 lakh before Thursday’s Rs 28 lakh.

The week closed at Rs 4.42 cr in India net collections across 7,486 shows, compared with an opening week of Rs 17.15 cr.

  • Opening weekend: Rs 2.35 cr, Rs 3.15 cr, Rs 3.65 cr
  • First week India net: Rs 17.15 cr
  • Second week India net: Rs 4.42 cr
  • Day 14 occupancy: 9.69% across 1,156 shows

The opening weekend was the film’s strongest stretch, and a Tuesday bump to Rs 3.30 cr kept the first week respectable. But the second Friday’s drop to Rs 60 lakh changed the trajectory, and weekday numbers kept thinning.

What it means for the trade

For media planners and entertainment marketers, this is recovery math more than gossip. A theatrical shortfall does not equal a final loss. Streaming, satellite and syndication revenue can still close part of the Rs 31.39 cr gap, and the source notes that overall performance will depend on revenue from other sources.

Still, the box office signal matters. A falling second week and single-digit weekday occupancy tell distributors to reduce screens and tell buyers to be cautious about committing marketing inventory to later theatrical windows.

What to watch next

The next meaningful data point is not another day of Rs 28-45 lakh collections. It is whether official non-theatrical revenue is disclosed. Until then, the hard theatre-side number remains Rs 28.61 cr worldwide gross against a reported Rs 60 cr cost.

Source: The Times of India


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