Apple TV+ has set the second season of its golf comedy Stick for a Wednesday, November 4, 2026 return. The new season opens with two episodes and then moves to a single weekly release, making ten episodes that carry the show through the final week of the year.
The release calendar
The full schedule runs across nine Wednesdays, with no gap around Thanksgiving week or Christmas week:
- Nov 4: Episodes 1–2
- Nov 11: Episode 3
- Nov 18: Episode 4
- Nov 25: Episode 5
- Dec 2: Episode 6
- Dec 9: Episode 7
- Dec 16: Episode 8
- Dec 23: Episode 9
- Dec 30: Episode 10
What changes on screen
Owen Wilson returns as Pryce Cahill, the former professional golfer now betting on himself, with Peter Dager back as Santiago Wheeler. The returning ensemble includes Lilli Kay, Mariana Treviño and Marc Maron. Rhea Seehorn joins in a new series-regular role as Coach Amanda. Timothy Olyphant and Judy Greer have been promoted to series regulars, and new faces include John Higgins, Rex Linn, Sasha Alexander and Missi Pyle; Billy Zane will recur.
Why the schedule matters
For streaming and media-planning teams, the calendar is a subscriber-retention device more than a scheduling note. A two-episode premiere gives new and returning viewers a fast payoff, while eight subsequent single-episode weeks create repeated return visits. The finale lands on December 30, 2026, just before New Year’s Eve, giving Apple TV+ a weekly content hook through the crowded holiday marketing window.
The season arc also sharpens the show’s marketing message. Pryce bets on himself to chase the U.S. Open, while Santi faces a professional level-up where his talent is now expected every week. That shifts the pitch from broad golf comedy to a competition story about consistency, a useful angle for creative teams positioning the season around holiday viewing.
What planners should do
- Treat the November 4 two-episode premiere as a sampling window for weekend catch-up.
- Refresh creative around each Wednesday drop, especially the November 25 and December 23 episodes.
- Use the December 30 finale as a New Year’s Eve retention message.
Source: Deadline
